Daily Archives: | June 4th, 2018

Going The Digital Way To Build Brand Image Of The Products 0

Branding is an integral part of any organization. Companies need to be on their toes to build the brand image of their products through promotional activities. Creating brochures, catalogues or pamphlets has become traditional. These days more emphasis is given to video brochures.

Video Brochures Work as a Great Promotional Strategy

If you want to attract potential customers, then video brochures are sure to come in handy. These come with customizable print designs that can be changed as per your needs and preferences. Video brochures comprise of an LCD screen where the images or sounds can be loaded through any device.

A video brochure also comes with a USB for connecting different devices and for battery charging. Many people might think this strategy to be expensive, but if you put some thought to it, it proves to be effective in the long run.

mix of video brochures

Targeting the Right Audience

Using video brochures as a promotional tool, companies can:

  • Frequently change the video content and use these for other promotional activities
  • They tend to create a positive impact on the minds of the customers
  • Customers tend to keep these as novelty items as they do not get misplaced
  • It comes with 3D or touch screens
  • The video length can be specified as per your preferences
  • Companies can even customize these promotional tools


If you like to think of innovative and creative ways to build up on your company brand image, then you might want to give video brochures a shot. You will be able to give your clients a bird’s eye view of what your company has to offer.